Everything you should know about buying backlinks, how to master email marketing, and how to optimize your About page
Hi there,
This week we’ve got three resources to help boost your digital marketing and SEO skills:
■ Buying Backlinks—What You Should Know
■ How To Master Email Marketing
■ How To Optimize Your About Page
》 Let’s get to it:
▪︎ Buying backlinks is against Google’s guidelines. Get caught, and you can get penalized. But lots of digital marketers (surprisingly) still take the risk. In this article, you’ll learn why and how people buy links. Plus, you’ll get the best alternative strategies to start earning high-quality backlinks—at scale.
▪︎ Email marketing is one of the most powerful marketing channels. Studies show the ROI is unlike any other—you get 42x back what you put in. In this video, web strategy expert Wes McDowell shows how to run an effective (and profitable) email marketing campaign, step by step.
▪︎ In case you missed the webinar, here’s the recording. See how to use your About page to fill content gaps, create brand identity, and leverage authority for site-wide success. With Mordy Oberstein (Head of SEO Branding at Wix), Crystal Carter (Head of SEO Communications at Wix), and Marcus Tober (Head of Enterprise Solutions at Semrush).
Great!
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